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MKT 499: Strategic Marketing Problems (Prof. Tarasi)  

Last Updated: Apr 1, 2013 URL: http://libguides.cmich.edu/MKT499Tarasi Print Guide RSS UpdatesEmail AlertsShareThis

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    Databases

    The listed titles contain market report information.

    • Ad$Summary
      Contains advertising expenditures in different media. Located in the reference area on CD.
    • Euromonitor: Passport Reference and Markets
      A database of international market research data by country, industry or company; along with demographic and economic statistics
    • IBIS World
      Provides industry reports for US industries.
    • Mintel
      Includes consumer market reports for US industries.
    • MRI+
      The media reporter section provides statistical data about who is purchasing what products.
     

    Market Report Resources Help Sheet

    Step-by-step instructions for looking up consumer report information in Euromonitor, Mintel, MRI+ and IBIS World.

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