MSA Feasibility Study Resources: Market Research

Market research data is critical to determining consumer interest, demand and purchasing behavior, and helps you gauge how receptive (in general) people will be to a product or service. For example:

• Does the product or service build upon an already existing market?
• Is it a new or breakout product or service?
• Is it a specialized, or niche, market?
• Is the timing right for the product or service to enter the market?

Good market research is learning about customers and the best way to reach them.

Market research data is available for broad categories of selected industries.  If you cannot find your industry in the sources below, choose one that is close. When selecting a geography, use North America or the United States as your region.