MSA Feasibility Study Resources: About This Guide

Resources related to conducting an MSA 699 feasibility study URL: https://libguides.cmich.edu/feasibility

Feasibility Study Resources

This guide contains resources that will help you find information you need to complete a feasibility study according to Part 1: Student Guide to the MSA Capstone Project (see pp. 22-23). Resources on business plans and franchising are also included, as well as APA Style help and sample MSA capstone projects that include a few examples of completed feasibility studies.

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Following the Student Guide

If you follow the Student Guide to the MSA Capstone Project, you can find corresponding information on the the following pages of this guides:

Business History and Future - see Industry Reports, Journal Articles
Demand for Product or Service - see Industry Reports, Market Research
Market - see Demographics, Market Research
Management - see Journal Articles
Financial Information - see Financial Information

Be sure to save copies of the reports, maps, and data you find to use in your Appendices section.

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