MKT: 499 Strategic Marketing Problems (Prof. Spralls): Citing Sources


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Citation Styles

The purpose of citing your sources is in part to let the reader know where you found your information which thereby informs them of where to go if they want additional information or explanation.  It is not enough to only provide a reference list, the reader must be able to pinpoint which information was retrieved from what title and where it was retrieved within the title.  The following is a list of guides detailing how to format citations when using the APA style. 

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