MCA 265QR: Understanding Media Measurement: Find Articles (and more)

ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, trade and professional titles, newspapers, magazines, dissertations, working papers, case studies, and market reports all together on a powerful, user-friendly platform.

"Resource for students, researchers, and educators interested in any and all aspects of communication and mass media"

Smart Search allows you to search millions of items simultaneously, including journal articles, books, streaming media, CMU Libraries Digital Collections, and legal, governmental, and archival materials.

Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits

A market research tool that provides analysis and overview, along with strategic insight, on more than 700 U.S. industries.

Dossier allows you full access to Financial Overviews of over 240M companies, worldwide.

Provided by the Roper Center for Public Opinion Research, Roper iPoll is the largest collection of poll data anywhere. Contains data from U.S. and international polling firms covering social issues, politics, pop culture, international affairs, and more. Coverage: 1935 to present.

Statista covers over 80,000 diverse topics of data and facts from over 22,000 sources (market researchers, trade publications, scientific journals, government databases). Categorized into over 20 market sectors and 170 industries, Statista provides quantitative facts on agriculture, finance, health, business, social sciences, politics, and more.