JRN 369: Advertising and PR Research (Dr. Ren): Company Info & Business Directories

URL: https://libguides.cmich.edu/jrn369

Public, Private, and Not-For-Profit

Use the resources below to find profiles for your company. The resources are organized into sections for public, private, and nonprofit.  If you don't know the status of your company, use the Company Search link below.

Examples
Publically-traded companies: Wal-Mart, General Electric
Privately-held companies: IKEA, Subway Restaurants
Nonprofit/Not-for-Profit organizations: National Public Radio, Henry Ford Health System

Detailed Company Profiles

Business Directories

Stock Symbols

If your company is public, look up its stock symbol here.  You can use the stock symbol to more easily look up information on your company.

Company Websites

Google Web Search

Often you can find financial data (including annual reports) online on the company website.  However, it's not usually found on the public-facing web page, which is usually intended for sales.  Search for your company's website and see if you find a link that says something like Inc., Investors or Investor Relations, Company Information, or Corporate Information; if your company is nonprofit, check for the label About Us.  This link is usually somewhere in the footer of the public website (or sometimes in the header or left-side navigation) and will take you to the website for the company's shareholders or donors.

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