Research Guides: JRN 466: Advertising Campaigns (Dr. Jinhee Lee): Find Articles

Reference USA--U.S. Businesses Database

Here are the article databases particularly relevant to the general study of Journalism, Advertising, and Public Relations.

ABI/INFORM Global (ProQuest One Business)
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An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
IBISWorld
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A market research tool that provides analysis and overview, along with strategic insight, on more than 700 U.S. industries.
Communication & Mass Media Complete (EBSCO)
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"Resource for students, researchers, and educators interested in any and all aspects of communication and mass media"
PsycINFO (ProQuest)
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Coverage of research in applied psychology, developmental psychology, personality, and more.
ERIC (ProQuest)
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Indexes published and unpublished sources on thousands of educational topics