Research Guides: MKT 499: Strategic Marketing Problems (Prof. Tarasi): Market Reports

Databases

The listed titles contain market report information.

IBISWorld
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A market research tool that provides analysis and overview, along with strategic insight, on more than 700 U.S. industries. How do I search.
Mintel Academic
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Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. How do I search. or Video Tutorial.
Simmons Insights (Formerly MRI University Reporter)
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Key magazine planning data resources, summary tables of key audience and product usage data from national probability samples. How do I search.

Step-by-step instructions for looking up consumer report information in Euromonitor, Mintel, MRI+ and IBIS World.

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