MSA 660: Marketing Administration: Find Articles

Marketing Administration URL: https://libguides.cmich.edu/MSA660

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Find Articles

Library Smart Search

Enter search terms and then select Articles-Peer Reviewed from the pull-down menu.

in Multiple Resources
in Articles - Peer Reviewed
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Useful Search Terms

Depending on your topic, you may find it helpful to use terms such as those listed below in a variety of combinations (e.g. marketing AND "strategic planning"):

  • communication
  • "consumer attitudes"
  • demographics
  • "market strategy"
  • marketing
  • "nonprofit organizations"
  • "private sector"
  • "relationship marketing"
  • "strategic planning"

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