MSA 660: Marketing Administration: Find Articles

Marketing Administration URL: https://libguides.cmich.edu/MSA660

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Find Articles

Find a Specific Article or Journal

Useful Search Terms

Depending on your topic, you may find it helpful to use terms such as those listed below in a variety of combinations (e.g. marketing AND strategic planning):

  • communication
  • consumer attitudes
  • demographics
  • market strategy
  • marketing
  • nonprofit organizations
  • private sector
  • relationship marketing
  • strategic planning

What is a Scholarly Article?

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