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An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits
Google Scholar provides a simple way to broadly search for scholarly literature. Sync Scholar to work with CMU's Find It system to access full text articles: https://libguides.cmich.edu/googleresources/googlescholar
Enter search terms and then select Articles-Peer Reviewed from the pull-down menu.
