MSA 660: Marketing Administration: Find Articles

Marketing Administration URL: https://libguides.cmich.edu/MSA660

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ProQuest One Business
An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Mintel Academic
Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits
Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature. Sync Scholar to work with CMU's Find It system to access full text articles: https://libguides.cmich.edu/googleresources/googlescholar

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