MCA 603: Qualitative Mass Communication Research Methods: Find Books, Theses and Dissertations

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social media.

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' developmentof skills in evaluating their own work and the work of others.

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

This book identifies and analyzes priorities, themes, projects and publications in the world's leading communication research institutes, centers and doctoral programs. It also presents an assessment of the state and future of communication research by prominent international scholars in communication. Using these data sources, the book provides a comprehensive review of communication and media research outside the United States, a critical gap in the literature. It is a useful reference for U.S. and international communication scholars, and can be a textbook for graduate and undergraduate courses in international communication, global communication and communication theories.