Research Guides: Consumer Markets: Databases

Contact the CMU Libraries

iPOLL Databank (Roper Center for Public Opinion Research)
Survey data from over 10,000 US and 8,000 international studies. Search tools designed specifically for survey questions–best finding aid for US survey data and one-stop shopping for all major US commercial, media, and academic polls.
Mintel Academic
Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. How do I search. or Video Tutorial.
ProQuest One Business
An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Simmons Insights
Key magazine planning data resources, summary tables of key audience and product usage data from national probability samples. This resource is limited to 10 simultaneous users.
Statista
Statista covers over 80,000 diverse topics of data and facts from over 22,000 sources (market researchers, trade publications, scientific journals, government databases). Categorized into over 20 market sectors and 170 industries, Statista provides quantitative facts on agriculture, finance, health, business, social sciences, politics, and more.

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Subjects: Accounting, Business, Business Information Systems, Companies, Consumers, Economics, Entrepreneurship, Finance, Industries, Management, Marketing