Research Guides: Consumer Markets: Databases

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Roper iPoll
Provided by the Roper Center for Public Opinion Research, Roper iPoll is the largest collection of poll data anywhere. Contains data from U.S. and international polling firms covering social issues, politics, pop culture, international affairs, and more. Coverage: 1935 to present.
Mintel Academic
Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. How do I search. or Video Tutorial.
ProQuest One Business
An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Simmons Insights
Key magazine planning data resources, summary tables of key audience and product usage data from national probability samples. This resource is limited to 10 simultaneous users.
Statista
Statista covers over 80,000 diverse topics of data and facts from over 22,000 sources (market researchers, trade publications, scientific journals, government databases). Categorized into over 20 market sectors and 170 industries, Statista provides quantitative facts on agriculture, finance, health, business, social sciences, politics, and more.

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Subjects: Accounting, Business, Business Information Systems, Companies, Consumers, Economics, Entrepreneurship, Finance, Industries, Management, Marketing