Research Guides: MKT: 499 Strategic Marketing Problems (Prof. Spralls): B2C

Databases

The listed titles contain market report information.

Mintel Academic This link opens in a new window
Market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. How do I search or Video Tutorial.
Simmons Insights This link opens in a new window
Key magazine planning data resources, summary tables of key audience and product usage data from national probability samples. How do I search.

Find An Article

Intended to include links to selected Article databases relevant to business topics. Information about specific products, companies or industries can be found by searching for its name.

ProQuest One Business This link opens in a new window
An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.