Research Guides: MCA 265QR: Understanding Media Measurement: Find Articles (and More)

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Company/Consumer Info

Search for market, financial, and consumer information for your company/industry in these databases. Read the description to see what each database contains.

Mintel Academic This link opens in a new window
Industry reports, market drivers, sizes and trends, & market segmentation, along with consumer attitudes and purchasing habits.
IBISWorld This link opens in a new window
A market research tool that provides analysis and overview, along with strategic insight, on more than 700 U.S. industries. Search your industry or specific company name.
Nexis Dossier (Formerly: Corporate Affiliations) This link opens in a new window
Dossier allows you full access to Financial Overviews of over 240M companies, worldwide. Use the 'Find A Company' tool to get a quick overview of your media company.
iPOLL Databank (Roper Center for Public Opinion Research) This link opens in a new window
Survey data from over 10,000 US and 8,000 international studies. Search for survey questions mentioning your company or industry.

Find An Article

Search for articles on your company or industry in these databases.

ProQuest Central (ProQuest) This link opens in a new window
ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, trade and professional titles, newspapers, magazines, dissertations, working papers, case studies, and market reports all together on a powerful, user-friendly platform.
Communication & Mass Media Complete (EBSCO) This link opens in a new window
"Resource for students, researchers, and educators interested in any and all aspects of communication and mass media"
Smart Search This link opens in a new window
Smart Search allows you to search millions of items simultaneously, including journal articles, books, streaming media, CMU Libraries Digital Collections, and legal, governmental, and archival materials.