BCA 265QR: Understanding Media Measurement: Web Resources

"A website devoted to collecting and analyzing television ratings data in the United States. It is a part of Tribune Media Services's Zap2it television news/listings site."

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research.

"An American Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers."

Media Metrix offers global coverage, reporting on more than 250,000 entities worldwide with audience measurement in 44 countries and 6 regions.

"An American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers."

"Discover what Americans are watching, reading, playing, browsing, buying and more. These Top Ten lists are compiled on a weekly, monthly or quarterly basis."

"TVB is the not-for-profit trade association of America’s local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and almost 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars."

Radio Audience Ratings--Market populations and research Companies providing data. Radio audience ratings are available for 330 U.S. markets, listed alphabetically.

"Nielsen compiles and reports audience estimates for all radio stations in its surveyed markets, subject to its minimum reporting standards. The estimates for all reported stations are available only to Nielsen Radio Market Report subscribers."

"Comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States."

Site of the national association for those in the field of communication studies. The website provides information about the ACA, a collection of materials on communication law and First Amendment issues, American Communication Journal, resources for teaching and research in communication studies, and an extensive reference resource page for scholars.

An international association of approximately 3,400 journalism/mass communication faculty, students, administrators, and professionals. AEJMC's members come from more than 30 countries, with the majority working in the United States and Canada. Founded in 1912, AEJMC is the oldest and largest association of journalism and mass communication educators and administrators at the college level.

According to its mission statement, “the National FOI Coalition joins First Amendment and open government organizations from individual states in a self-supporting alliance as they seek to protect the public's right to know through the education of media professionals, attorneys, academics, students and the general public.”