JRN 369: Advertising and PR Research (Dr. Ren): Advertising & PR Resources

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession.

A collection of best practices, advertising news, research reports and more from the Association of National Advertisers. Users may need to set up a free account to access some content.

Trade journal with a focus in public relations. Online access to issues from 2003-2021.

Peer-reviewed academic journal on public relations. Issues available from 1992.

Peer-reviewed academic journal covering public relations. Issues available from 1975 to present.

Public Relations Journal is a free, web-based, academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research.

Free online publication published by the Public Relations Society of America. Features PR tips, tricks, and industry changes.

Now known as Ad Age, publishes news, analysis, and data on marketing and media. Issues available from 1996 to present.

Features unique media, marketing, technology and creative sessions discussing key business trends and issues that shape today's global industry.

Owned by the American Academy of Advertising. Issues available from 1972 to present.

A research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications.

The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior.. Available from 1974 through present.

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.

"Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals."

"The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession."

The PRSA Foundation is an independent, 501 (c) (3) charitable organization that is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world.

The Institute for Public Relations' (IPR) mission is to improve the effectiveness of organizations by advancing the professional knowledge and practice of public relations through research and education. IPR assists individuals from all four regions of the profession (client sector, counseling firms, research firms and educators).

An international association of approximately 3,400 journalism/mass communication faculty, students, administrators, and professionals. AEJMC's members come from more than 30 countries, with the majority working in the United States and Canada. Founded in 1912, AEJMC is the oldest and largest association of journalism and mass communication educators and administrators at the college level. The Public Relations Division serves to advance public relations teaching and research.

A trade association of over one hundred public relation firms. Their stated purposes are to grow the public relations industry through advocating it benefits to business professionals, displaying to prospective employees the positive aspects of a PR career, and setting a code of standards for the public relations profession.

The Center for Media and Democracy, sponsors of this website, is an independent, non-profit, non-partisan consumer and citizen watchdog group.

AJR’s mission is to promote excellence and inspire innovation in journalism through original reporting, commentary and smart aggregation on the news media.

According to its mission statement, “the National FOI Coalition joins First Amendment and open government organizations from individual states in a self-supporting alliance as they seek to protect the public's right to know through the education of media professionals, attorneys, academics, students and the general public.”

"The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The ANA’s mission is to provide leadership that advances marketing excellence and shapes the future of the industry."

"Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in."

"The 4A's provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful."

"The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members."