Feasibility Study Resources: Competition

Resources related to conducting Feasibility Studies URL: https://libguides.cmich.edu/feasibility

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Why Do I Need To Know My Business' Competition?

The level of competition a business will face is important in determining its feasibility:

  • Is the potential market saturated with similar products or services?
  • Will the competition come from independent merchants or national chains or both?
  • What does the lack of competition say about the market?

Use the following resources to locate information on potential competitors by industry, by company, and by location.

Competition Resources

Check out the area in which your business will be located, to see if any of your competitors have locations nearby.

Look up your industry to see who the top companies are, and therefore your main competition.

Look up key companies in your industry to see their top competitors, who will also be YOUR top competitors.

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