Feasibility Study Resources: Market Research

Resources related to conducting Feasibility Studies URL: https://libguides.cmich.edu/feasibility

Contact the CMU Libraries

 
Ask a Librarian
Call (989) 774-3470
Email
Text (989) 863-4639
Schedule a Consultation

Why Do I Need Market Research?

Market research data is critical to determining consumer interest, demand and purchasing behavior, and helps you gauge how receptive (in general) people will be to a product or service. For example:

  • Does the product or service build upon an already existing market?
  • Is it a new or breakout product or service?
  • Is it a specialized, or niche, market?
  • Is the timing right for the product or service to enter the market?

Good market research is learning about customers and the best way to reach them.

Market Research

Market research data is available for broad categories of selected industries.  If you cannot find your industry in the sources below, choose one that is close.  When selecting a geography, use North America or the United States as your region

Central Michigan University Library, 250 East Preston Street, Mount Pleasant, MI 48859 | (989) 774-1100 | Contact Us

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community.

Copyright © Central Michigan University, Mount Pleasant, MI 48859 | (989) 774-4000 | Privacy Policy